Turn Your Bjɑ̈ck on Björk in Her New Virtual Reality Video
Björk is the Salvador Dali of singers.
The elfin Icelander has always had a strong interest in theatricality and experimentation, in her music and her videos. And of course, in her fashion. In 2011 she launched an app – part multimedia academic essay, part science documentary – to accompany her album Biophilia, and commissioned several artists to design and construct custom musical instruments for her.
Typically, then the video for her new single, “Stonemilker” shows she is as interested in breaking new ground as ever. Shot in a 360 degree panorama by Andrew Huang, it’s the first Virtual Reality music video, allowing the viewer to turn the camera and see in all directions.*
So while Björk sings about deserving emotional respect, you can interact with the image, turning the camera up, down, or around, letting you literally turn your back on her (or even your bjɑ̈ck). The video was produced as part of Björk’s MoMA exhibit. Another video featured is the breathtaking “Black Lake” which was filmed in an Icelandic cave. Both songs are from her new album, Vulnicura.
*The panoramic feature of the video will only work in Google Chrome
All photos courtesy Björk’s Facebook Page